New study confirms: Flavoured vaping products help Canadian adults quit smoking

Shannon Gravely, David Sweanor, Pete Driezen, David T. Levy, Geoffrey T. Fong, Anne C. K. Quah, Lorraine V. Craig, Janet Chung-Hall, Susan C. Kaai, K. Michael Cummings

A recent analysis of the 2022 International Tobacco Control Four Country Smoking and Vaping Survey, published by the Public Health Agency of Canada in HPCDP (Jan 2025), highlights the role of flavored nicotine vaping products. Researchers stress that smokers should use any effective method to quit. The study finds that e-liquid flavors significantly influence e-cigarette initiation, use, and appeal, though taste perception varies by individual. The authors caution that policies reducing the appeal of lower-risk products should consider their impact on smoking cessation.